Initial Ideas

These are some initial ideas I have been thinking about for my Final Major, I have had some thoughts on a few topics.

I've been looking into creating a new magazine for a demographic which i feel is missing. I want to create a magazine which covers Design, Music and Fashion for the male market. Although there are a lot of publications for each catergory there isn't one for all. the closet magazine to those catergorys would be GQ, it is mainly a male fashion magazine which briefly covers sex music and everything in relevance. Other male magazines are high brow soft porn magazines such as Nuts, Zoo, FHM, Loaded, Maxim, Front, Bizzare and Playboy. I have the desire to create a magazine that would appeal to a different demographic without looking smutty, something you could read on the train without being stared at.






The Fifa World Cup in south Africa is also something that I am interested in. As a mad football fan it seems like a good idea. My idea would be to re-brand the competition, ranging from posters to logos. The main theme would obviously revolve around football but with an underlying theme of South Africa and the culture.

Past World Cup logos such as France 98, are very simple but have a rememberence about them, the France 98 logo is the colours of the national flag of red, white and blue. The key to a good branding project is that you appeal to your demographic, the World Cup is predominantly aimed at men and boys and the posters and logos reflect that.

In 1930, Uruguay became the first host nation and the first football world champion. Artist Guillermo Laborde created a poster, complete with abstract goalkeeper and art deco sensibility