Sunday, 24 February 2008
Proposal
Project Title.
Visual Identity in creating a new men’s weekly lifestyle/fashion magazine.
Proposal.
Create a 50 page magazine covering fashion, grooming and lifestyle for men aged 18 to 30
Why.
I came to this decision for two main reasons. First of all I am a big fan of magazines and fashion and would love the chance to work on such a project. I also feel that the market is lacking in down to earth tasteful men’s magazines. Magazines that can be bought weekly with cutting edge design and well thought out editorials. Ones where you don’t feel like a pervert reading on the train.
Vehicle.
The form this project shall take is that of a 50 page magazine covering photography, editorials and design. I also intend to create a visual identity for the magazine which will include a specific logo and typeface, advertising and model photography.Poster design and an online presence are also a possibility.
Nuts.
Nuts is a weekly lad’s mag published in the United Kingdom. It was the first weekly lad’s magazine to be published in the UK and is sold every Tuesday. The ad campaign says, "Women, don't expect any help on a Tuesday". It currently retails at £1.50.
Created as a spin-off of Loaded, Nuts has fast become one of the best selling weekly men’s magazines in the world, despite its relatively expensive weekly price tag. It remains the UK's best-selling weekly men's, magazine, accounting for two out of every five men’s, lifestyle mags purchased. Launched in 2004, Nuts has established itself as the biggest brand in men's media. According to official ABC figures, NUTS circulated 295,002 copies of the magazine between July and December 2006 and was voted, ‘Best New Magazine of the Year’ at the BSME awards in 200. It also aims at a target audience of 18+ on paper but because there is, no age restriction on the magazine the actual audience is from roughly 16 onwards.
How.
Millions of men’s magazines are bought every week/month. Therefore the magazine has to appeal to a large amount of young males. I hope to cover a wide area of fashion and lifestyle without sounding pompous or arrogant, keeping the style within the boundaries and staying within what’s cool.
Front Cover.
As most men’s magazines have naked women on the covers, I wanted to create my own unique take on this, what else is beauty, how can I achieve the same feeling a young male gets by looking at Nuts or Zoo, without it looking tasteless? I wanted to bring in strong male influences for the younger generation, keeping it looking fashionable. I wanted to stay away from the obvious movie stars or d-list celebrities. Having men that have achieved things in their life, fashion designers, noble prize winners, designers etc. I can be partial to FHM and Nuts because of the naked women on the front, I also feel this can only have a damning effect on the young males of today, with less and less males figures to aspire to.
Visual Identity in creating a new men’s weekly lifestyle/fashion magazine.
Proposal.
Create a 50 page magazine covering fashion, grooming and lifestyle for men aged 18 to 30
Why.
I came to this decision for two main reasons. First of all I am a big fan of magazines and fashion and would love the chance to work on such a project. I also feel that the market is lacking in down to earth tasteful men’s magazines. Magazines that can be bought weekly with cutting edge design and well thought out editorials. Ones where you don’t feel like a pervert reading on the train.
Vehicle.
The form this project shall take is that of a 50 page magazine covering photography, editorials and design. I also intend to create a visual identity for the magazine which will include a specific logo and typeface, advertising and model photography.Poster design and an online presence are also a possibility.
Nuts.
Nuts is a weekly lad’s mag published in the United Kingdom. It was the first weekly lad’s magazine to be published in the UK and is sold every Tuesday. The ad campaign says, "Women, don't expect any help on a Tuesday". It currently retails at £1.50.
Created as a spin-off of Loaded, Nuts has fast become one of the best selling weekly men’s magazines in the world, despite its relatively expensive weekly price tag. It remains the UK's best-selling weekly men's, magazine, accounting for two out of every five men’s, lifestyle mags purchased. Launched in 2004, Nuts has established itself as the biggest brand in men's media. According to official ABC figures, NUTS circulated 295,002 copies of the magazine between July and December 2006 and was voted, ‘Best New Magazine of the Year’ at the BSME awards in 200. It also aims at a target audience of 18+ on paper but because there is, no age restriction on the magazine the actual audience is from roughly 16 onwards.
How.
Millions of men’s magazines are bought every week/month. Therefore the magazine has to appeal to a large amount of young males. I hope to cover a wide area of fashion and lifestyle without sounding pompous or arrogant, keeping the style within the boundaries and staying within what’s cool.
Front Cover.
As most men’s magazines have naked women on the covers, I wanted to create my own unique take on this, what else is beauty, how can I achieve the same feeling a young male gets by looking at Nuts or Zoo, without it looking tasteless? I wanted to bring in strong male influences for the younger generation, keeping it looking fashionable. I wanted to stay away from the obvious movie stars or d-list celebrities. Having men that have achieved things in their life, fashion designers, noble prize winners, designers etc. I can be partial to FHM and Nuts because of the naked women on the front, I also feel this can only have a damning effect on the young males of today, with less and less males figures to aspire to.
Thursday, 21 February 2008
Wyndeham
This is a brochure i recieved in the mail after emailing a publishing company. They publish magazines such as Mens Health. It is very interesting, I am in the middle of emailing them over a quote to produce a one of magazine.
Tuesday, 12 February 2008
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